Most recent post
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Why I shut down WeddingLovely (or, the dangerous lure of barely profitable bootstrapped businesses)
Ever since I shut down WeddingLovely at the end of 2018 without much fanfare, I’ve received a lot of messages from folks asking why I shut down. It’s a reasonable question. After a few years of heavily promoting how awesome we were doing, and showcasing it as a successful side project that seemingly didn’t take up much of my time, it seems strange to outsiders to just turn off that flow of money.
Entrepreneurship
- Why I shut down WeddingLovely (or, the dangerous lure of barely profitable bootstrapped businesses)
- Two months at TinySeed
- Shutting down WeddingLovely
- Why I’m selling WeddingLovely, my eight year old company (with $62,000 revenue in 2017)
- Hello Web Design is here!
- Overview and lessons learned from running my third Kickstarter campaign
- On hiring a virtual assistant (something I should have done years ago)
- Economics of self-publishing a book via Kickstarter: Hello Web App's story
- Case study: Hello Web App
- Case study: WeddingLovely
- How I run a bootstrapped marketplace with eleven different properties and 5,000 vendors — by myself.
- I self-published a learn-to-code book and made nearly $5,000 in pre-orders
- What I wish I did differently: self-promotion
- What I wish I did differently: self-deprecation
- What I wish I did differently: networking
- What I wish I did differently: blogging
- Hello Web App's Kickstarter campaign: How I did it, what I regret.
- Attending events as an introvert: Make one meaningful connection
- Essential services your startup should use (especially if you're bootstrapped)
- Allegory on bootstrapping
- Why I'm an entrepreneur
- The worst enemy to my startup is depression
- Small-business customer acquisition for your freemium product launch.
- Why WeddingLovely releases a print product, and how we do it
- How to thrive as a solo non-technical founder
- Take control of your email and achieve inbox zero
- I'm a designer who learned Django and launched her first webapp in 6 weeks
- Technical co-founder wanted for disrupting the wedding industry
- Stop waiting for things to be perfect
- Keeping inspired at the right times
Instructionals
- Design for non-designers (part 3)
- Design for non-designers (part 2)
- Design for non-designers (part 1)
- Five tips for improving your technical writing and documentation.
- Calculating your Stripe monthly recurring revenue (MRR)
- How to set up a contact form with Django
- Setting up Django's password change functionality
- Take control of your email and achieve inbox zero
- Hacking your week: The 28 hour day
- Building beautiful business cards
- Multivariate testing: know what works
Personal
- Two months at TinySeed
- Support me via Patreon!
- On Running
- Lately (and some thoughts on anxiety)
- 2017 reviewed
- Conference speaking burnout — or leveling up
- Stress and feeling like I need to be positive all the time.
- 2016 reviewed
- Two companies that I appreciate
- When I’m the only woman at an event
- Five tips for improving your technical writing and documentation
- I've joined the DreamFactory team!
- Moving to Toronto + looking for new opportunities
- My 2015 reviewed
- What I've been up to lately
- Interviewed by Lincoln Loop
- I was underpaid for years and I didn't know it
- What I wish I did differently: self-promotion
- What I wish I did differently: self-deprecation
- What I wish I did differently: networking
- What I wish I did differently: blogging
- Creative storytelling: The most dangerous thing I've ever done
- My Django Story — interviewed by Django Girls
- The Big Web Show
- Work relationship status: single
- It's my birthday!
- Resolutions
- Don't settle for easy
- Speaking at Silicon Valley Geek Dinner
- crowdSPRING
Development
- The new Hello Web Books website has launched!
- Does your inbox feel too quiet? The hidden consequences for temporarily breaking your email.
- Five tips for improving your technical writing and documentation.
- Calculating your Stripe monthly recurring revenue (MRR)
- How to set up a contact form with Django
- Setting up Django's password change functionality
- SXSWi: Your user interface is your laboratory
- MVT: When you start testing everything
All posts
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Two months at TinySeed
Six months ago I officially shut down WeddingLovely, and if you asked me what was next, I would have told you that I would be looking for a job — ...
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The new Hello Web Books website has launched!
Over the last few months, I've been slowly increasing the capabilities of this website with the ultimate goal of replacing several external services I was depending on. I'm excited to ...
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Does your inbox feel too quiet? The hidden consequences for temporarily breaking your email.
A month ago, an error with my business's email address caused it to bounce. Even after I discovered and fixed the issue, this led to a still-unknown amount of emails ...
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Support me via Patreon!
I'm working on the baby beginnings of several new projects and wanted a better place to do small, quick updates on progress (Twitter is a bit too ephemeral/noisy, I don't ...
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Shutting down WeddingLovely
Almost eight years ago I taught myself how to code and launched my startup. It's been a rollercoaster. In late 2011, I joined the Designer Fund and 500 Startups, moving ...
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On Running
Way back in the day, around ten years ago, I tried running. I signed up for the Nike Women's Half-Marathon in San Francisco and joined Team in Training for coaching. ...
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Lately (and some thoughts on anxiety)
I've been plagued lately with no confidence in my work. It's been very frustrating, to say the least. I'll be bumming around my house and out of nowhere, I'll think, ...
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Why I’m selling WeddingLovely, my eight year old company (with $62,000 revenue in 2017)
I’ve been working on my wedding vendor marketplace and wedding planning app for eight years. Now I’m looking for a new owner to help it grow.
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Pre-orders are open for Hello Web App 2.0 on Kickstarter
Hello Web App is still 90% up to date, there were some big things I needed to update to bring it into 2018 — mainly, support for Python 3 and ...
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Hello Web Design’s Product Hunt launch recap
On January 19th (after fretting for at least two weeks), I finally launched Hello Web Design_ on Product Hunt (You know, my book/video course teaching design for non-designers. The post ...
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Shipping and fulfillment for my self-published books (Update since I’ve moved to Canada)
Since I’ve moved to Toronto, Canada, I’ve had to set up a completely new fulfillment system, so now that blog post is completely out of date. My current solution still ...
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2017 reviewed
Another year gone! As usual, I hesitated writing this (hey, my usual writing laziness combined with usual wintertime depression) but it really is a good way for me to remind ...
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Conference speaking burnout — or leveling up
I’ve suffered a lot more anxiety during the last few conferences I’ve attended. The conference prep and talks aren’t as fun, and I haven’t been as confident. I’ve found myself ...
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Hello Web Design is here!
My third book on beginner web design fundamentals and shortcuts, Hello Web Design, was released today! You can buy it in three formats: Videos, paperback, or as an eBook.
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Overview and lessons learned from running my third Kickstarter campaign
My Kickstarter campaign for my third book, Hello Web Design, wrapped up about a month ago, raising $22,362. Not bad! This is my third Kickstarter (previously: Hello Web App, Hello ...
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On conference proposal rejections
In 2016, I spoke at 17 conferences across the US, Canada, and Europe. It was the first year I’ve had any sort of success with conference proposals — a combination ...
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Design for non-designers (part 3)
Part 1 of this design series dealt with the visual design, and Part 2 delved into user experience, content, and testing. Here, we’re going to jump into a bit about ...
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Design for non-designers (part 2)
Part 1 of this article series focused on the visual (since that’s usually what folks are looking for help with when it comes to design), but it’s important to remember ...
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Learning design vs. becoming a designer
One of the criticism's of the Hello Web Design book is whether teaching folks how to design will take away work from professional designers. As a "real" designer (degree in ...